16th October 2017

Smart City Opportunities for the Outdoor Advertising Association of America

New models of engagement, new platforms for connectivity are accelerating around the globe. Today, cities that understand how to leverage this connectivity are at the forefront of smart city development and because few cities have actually grown into truly ‘smart cities’, the opportunities for the out of home industry are expanding. Helping cities compete, connect…

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15th August 2017

The Data Dilemma: Privacy versus Usefulness

You’ve given up privacy to receive a useful service. You’ve allowed Google, Facebook, and the others to analyse what you’re interested in, where you go and who you know, to be able to advertise to you, to target you with messages and content. But you’ve clicked the button without reading the small print because you…

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17th May 2017

Driverless Cars: Optimists & Pessimists

Public opinion about the benefits, costs, and potential problems of connected and/or autonomous vehicles is still far from clear. Worldwide, numerous studies have investigated public opinion about the benefits, costs, and potential problems of so-called ‘driverless cars.’ Some are broadly optimistic, but others are more pessimistic. Venturefest’s first Roundtable of experts debated if and how…

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